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As customers shift their attention to social media to connect with friends, share their experiences, and engage with brands, competing for their attention is becoming increasingly difficult. An effective social listening strategy analyzes the rich conversations of your consumers to reveal a deeper understanding of their likes, wants, needs, and behaviors. Strategic brands leverage these social insights to inform their marketing strategy and create truly amazing and engaging campaigns that capture their audience’s attention and get them to act.
This e-book will discuss important topics and best practices for social listening to maximize campaign performance.