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The growth of social media has magnified the speed of news delivery and dramatically changed media habits that increase brand awareness, both good and bad. Whether driving awareness, influencing brand messaging or protecting brand reputation, this eBook will show you how to reach and exceed your public relations goals using social analytics.
Download The Importance of Social Media Analytics to Public Relations executive eBook and learn how to leverage social analytics to:
- Conduct research to uncover consumer insights
- Monitor brand reputation and public opinion
- Influence your brand message
- Grow your share of voice
- Uncover opportunities to promote your brand
- Identify and manage emerging crises
- Measure PR effectiveness