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Where there are consumers talking, there are insights to be had, and consumer insights are the gasoline to a brand marketer’s engine. Brand managers use social analytics to solve for the three primary business objectives - acquiring more customers, retaining current customers and building brand value.
This eBook will discuss the importance of social analytics to brand managers to:
- Measure Brand Health and Effectiveness
- Benchmark and Study Competitors
- Conduct Category Analysis
- Understand Product Attributes
- Analyze Audience Segmentation