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Where there are consumers talking, there are insights to 
be had, and consumer insights are the gasoline to a brand
 marketer’s engine. Brand managers use social analytics to 
solve for the three primary business objectives - acquiring 
more customers, retaining current customers and building brand value.

This eBook will discuss the importance of social analytics to brand managers to:

  • Measure Brand Health and Effectiveness
  • Benchmark and Study Competitors
  • Conduct Category Analysis
  • Understand Product Attributes
  • Analyze Audience Segmentation

Cost: Free
Pages: 14