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To help with the process of evaluating social analytics solutions, this document provides a list of 7 questions you should ask vendors to determine whether their social analytics solution meets your business objectives now and in the future.

Considerations for selecting your social analytics solution, include:

  • Using trusted analysts and customer recommendations for selecting a solution
  • Reference customers with measurable ROI
  • Accuracy and transparency of data to derive actionable insights
  • Beyond basic brand mentions to include audience listening
  • Converged media analysis to measure channel reach and effectiveness
  • Speed of innovation and a roadmap that keeps pace with the market
  • “Best Practice” plans that scale with your business

Cost: Free
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