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From its earliest use cases of monitoring brand health and crisis management, social analytics has evolved into the most important asset for the deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to inform critical business decisions. This executive eBook highlights the 5 hottest trends in social media analytics.
This guide will discuss the 5 hottest trends in social media analytics including:
- Converged media
- Facebook topic data
- Visual listening
- Audience analytics
- Integration with other data sources