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The most important stakeholders for the world’s most loved brands are their consumers. Social media is one of the best places to learn about your consumers because it gives a rich, honest, and real-time view of their perceptions.
Recently, NetBase unveiled the 2016 Top 100 Global Brand Love List that names the brands consumers express the most passionate love for in social media. The Social Media Best Practices Guide 2016: Love List Brands is a companion to the overall ranking list, providing best practices and real-world examples of how major brands such as Toyota, Etsy, Amazon and Nike, are feeling the love, and how others can replicate their success.
Read insights into how major brands are expanding their brand passion on social media, such as:
- Reacting to customer feedback about new products
- Using competitive differentiators more effectively
- Enriching campaigns by understanding customers’ related interests
- Improving customer satisfaction through social feedback