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Understanding consumer preference is one part art and one part science. It’s about more than measuring the volume of social content or sentiment. It’s about the intensity of passion and feeling. This is what drives intelligent brand decision-making.
How do consumers really feel about your brand? Have you managed to create consumer passion your competitors envy? Have you cultivated strong consumer relationships to set a foundation for future brand growth?
Curious to know which brands in 2015 have secured strong consumer love through their product, their actions, and their people? Download the NetBase Brand Passion Report: Top 100 Most Loved Brands now.
Report: 38 pages